Wine is Not Made in Ugly Places
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How the World’s Most Beautiful Regions Shape the Wines We Love — and How to Keep Them Perfect in Your Home
You’ll never find a world-class wine from a desolate, uninspired landscape. Wine is not made in ugly places. Why?
Historically, wine was made in some of early Mesopotamia, and the earliest evidence of wine making was in modern day Georgia, 6000 BC (the country, not the state)
In modern day Iran, Residue from fermented grapes has been discovered in pottery jars from the Hajji Firuz Tepe site, suggesting organized wine production for both everyday and ceremonial use.
Armenia and surrounding regions show evidence of fermentation vats and wine presses as early as 3,000 BC, and of course, Egyptians were known to use wine as a symbol of wealth and religion, imported from the Levant and Caucasus before local cultivation began in Egypt’s Nile Delta.
Wine grapes thrive not only in places where soil, climate, and beauty thrive, but also in cultures that revere the benefits an pleasure of wine enjoyment. Places that invite us to slow down, breathe deep, inhaling the aromas and the stories in every glass. There is an invitation to exhale, look around you, and take in the beauty of the place.
Not only is it the physical planting of vines and the hard work which goes into each harvest, but the dreams of those who make the wine and how it embodies every day life in the region. A single harvest can make or break any one domain or winery. A single bad year can wipe them out. And yet, a single perfect year, which happens once about every 10 years according to experts, can bring us to our knees in just one sip.
The energy of the place is what matters. And sharing it with visitors who respect and enjoy hearing about what it took to make that particular bottle.
How can you transfer the energy of the vineyard to your home, expand the wine beyond its bottle, and showcase your best bottles to their fullest potential?
You may not live among the vines of Burgundy or the valleys of Napa, but you can keep their beauty alive in your home. Protect your collection, honor its origins, and savor it at its peak.
Explore our collection of premium wine coolers and discover how to preserve the world’s most beautiful wines — beautifully.